A major social media trend of 2014 is creating interesting visual content. Yesterday, Duct Tape Marketing hosted an excellent webinar called The Power of Visual Content featuring Guy Kawasaki and Peg Fitzpatrick of Canva. The hashtag #DTMvisual was used throughout the webinar to share tips from the experts, ask questions and connect with others tuning in. It began with host John Jantsch introducing the topic saying, “People don’t need more content, they need content that moves them to act, motivate them to share and fits into their own private journey.”
Does your content pass the test?
From there, Guy Kawasaki kicked off with a simple test called the re-share test; he recommended it to individuals/organizations/businesses to use for each social media post. The re-share test challenges you to create something beautiful, visual, informational and relevant worth sharing. He continued saying, “People risk their personal reputation by sharing your content.” So how does one pass this test? Simple: be valuable. This is done by:
Tools to Get the Job Done
Peg Fitzpatrick, Head of Social Strategy at Canva, took the second half of the program sharing tools and tips to enhance your content and context when sharing through social media. She started by stressing the importance of using the correct image sizes for each platform to make the most out of your message. Everyone who tuned in got a lot of valuable information from learning about her favorite tools/services:
- Buffer: Scheduling and analytics tool with Google Chrome extension
- Social Bro: Analytics and targeting tool, also provides best times to tweet
- Tailwind: Pinterest analytics tool
- TweetDeck: Twitter dashboard for monitoring conversation
Peg also recommended some great sources to go for interesting content. Her top picks were Alltop, Feedly, Holy Kaw!, NPR, Pinterest and StumbleUpon. According to the conversation on Twitter, some were surprised it is acceptable to share your best content more than once. Both Peg and Guy reinforced the importance of sharing your best content more than once.
The webinar proved to be very informational and helped us learn a lot about the importance of curating and creating relevant and engaging content. We can take this new information and put it into the work we do for #TeamOnsharp and for our clients.
ga(‘create’, ‘UA-52413477-1’, ‘auto’);